Author Archives: admin

It’s been almost a decade since the last time I sat down to post a blog, initiate a Tweet, or post on Face Book. But in the time of the COVID-19 it looks like we all are going to be … Continue reading →

Knowing what content exists and what can be reused and repurposed can help marketers stretch their budgets—and avoid wasting precious resource time. Continue reading →

List growth remains a top focus among marketers as they continue to boost email efforts. Continue reading →

Email: The Old Kid on the Block’s Still Got It! Around three-quarters of internet users check email via mobile Email’s not dead. In fact, Q2 2014 research by Gigaom found that 86% of US digital marketers used email marketing regularly—the highest response … Continue reading →

I’ve been in the email marketing business since 2002 and have been preaching the value of doing broadcast email marketing to increase traffic to brick-and-mortar retail locations.  Over the years I have found that some retailers have been successful in … Continue reading →

Smartphone usage is sky-rocketing, and with it, so is the number of people that are reading email on a mobile device. According to Litmus, 43% of email is now opened on a mobile device. That number is up 138% from … Continue reading →

I’ve been doing volunteer work for a wonderful non-profit, donating my services to help it grow and develop. However, after years of work it finally closed its doors. I loved it because it was not political, and provided “hugs” to … Continue reading →

Hugs were recently given to children in Uganda by U.S. Navy Reservist, LCDR Gil Canton. Of the Win-Win-Win experience of giving “Loving Hugs” to children in need, he shared this, “Hi Wendy, I’m glad you liked the singing; it was … Continue reading →

I read in the paper this morning that a lot of companies are having second thoughts about the value of advertising on Facebook.  At the same time I’ve been watching Mad Men on AMC.  I suspect that a lot of … Continue reading →