Email: The Old Kid on the Block’s Still Got It!
Around three-quarters of internet users check email via mobile Email’s not dead. In fact, Q2 2014 research by Gigaom found that 86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
On top of that, the June 2014 report detailing the survey results, underwritten by Extole, called email “the digital marketing workhorse,” meaning it was effective—and often considered the single most effective—for reaching all goals, including awareness (41% of respondents), acquisition (37%), conversion (42%) and retention (56%).
Based on April 2014 polling My.com, a chunk of those dollars would be well spent on mobile-optimized email. Nearly three-quarters of US internet users studied said they checked email on a mobile device. Android-powered devices were the most popular mobile platforms for checking email via mobile, cited by 48% of respondents, followed by iOS, with 38%.