This may seem trivial to you, but when I take the time to fill out the “opt in” information to receive a broadcast email it hurts my feelings when they either address me as “Hello All” or “Dear Valued Customer.” Don’t they remember me? Am I not important enough to them to use my name? Fine! See if I bother to read their notes or buy from them! :(

Lesson to learn: If it doesn’t hurt, and may help, why not be personal?

I know, “Ewuuu, I don’t want to get THAT personal. I just want them to buy my product and leave me alone!” Fine. But it still hurts my feelings!