Resources

Resources

Marketing is going digital.

Cybermail Marketing can show you how to invest in email marketing and reap the rewards of building customer relationships and better understanding what your customers think and want.

Blogs We Watch

Beginner’s Guide

PDF – CAN-SPAM Act of 2003

The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. A“transactional or relationship message” — email that facilitates an agreed-upon transaction or updates. . . .

Email Marketing 101

Book – Email Marketing By The Numbers, Chris Baggott
email marketing by the numbers

email marketing by the numbers

“Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.”
—Scott Maxwell, founder, OpenView Venture Partners

White Paper – Retail Rendering Benchmark Study, Email Experience Council

“The results of this study underscore the importance of proactively designing email to compensate for image suppression,” says Jordan Ayan, the CEO of SubscriberMail, the sponsor of this study. “Specifically, email marketers must design emails to work . . .”

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers, Seth Godin

Seth Godin, one of the world’s foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of “interruption advertising” in magazines, mailings, or radio and television commercials.

Why Email Marketing?

Presentation – Route 1to1 Swiss Army Knife, Jeanne S.Jennings

From a presentation from the recent Route 1to1 Conference, Jeanne S. Jennings is an interactive marketing strategy and product development consultant with more than 18 years of experience in the online/Internet realm. Her area of expertise is permission-based email marketing. Jeanne works with medium- to enterprise-sized organizations, helping them become more effective and more profitable online.

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