Cybermail Marketing
A Partner for effective email newsletters and communications, eMarketing Solutions, enewsletters, surveys, list building
Getting Bulk Emails to Perform Like Targeted Campaigns – eMarketer
Dec 6th
Two posts in one day. This is unusual. But you must know that I’m not kidding when I say that sending “magazine ads” as broadcast email will kill your “open rate.” No one subscribes to the same monthly magazine more than once a month. No one wants the same ad in their in-box every week. Email is email. The operative word is …”mail.” You know, like a letter? Remember when someone wrote you a letter? It was nice to receive one. They were personal, interesting, and fun. You would normally answer the letter with your own personal, interesting letter. Here’s another article from eMarketer Daily from a few days ago. It is right on. I’m not making this stuff up!
It reads: The performance of bulk marketing email campaigns compared with various targeted mailings sent to specific recipients for specific reasons tends to be dismal. Transactional emails, for example, which
via Getting Bulk Emails to Perform Like Targeted Campaigns – eMarketer.
Big Jump in Social Media for Holiday Marketing – eMarketer
Dec 6th
One method of online marketing is to pass along the good stuff that you find. Give credit where credit is due. But be a source of good information. Here’s an article I found today on eMarketer daily.
It reads: Holiday advertising budgets are shifting as marketers increase their reliance on online channels, according to research from BDO USA.While print advertising remains on top for holiday spending, near
via Big Jump in Social Media for Holiday Marketing – eMarketer.
The solution to the body search problem at the airports
Nov 20th
Wonder why nobody thought of this before?
Here’s a solution to all the controversy over full-body scanners at the airports:
All we need to do is develop a booth that you can step into that will not
X-ray you, but will detonate any explosive device you may have hidden on or
in your body. The explosion will be contained within the sealed booth.
This would be a win-win for everyone. There would be no racial profiling
and the device would eliminate long and expensive trials………
This is so simple it’s brilliant!
I can see it now: you’re in the airport terminal and you hear a muffled
explosion. Shortly thereafter an announcement comes over the PA system,
“Attention standby passengers, we now have a seat available on flight number…
I opted in and gave them my name and they still don’t know who I am.
Nov 18th
This may seem trivial to you, but when I take the time to fill out the “opt in” information to receive a broadcast email it hurts my feelings when they either address me as “Hello All” or “Dear Valued Customer.” Don’t they remember me? Am I not important enough to them to use my name? Fine! See if I bother to read their notes or buy from them! 
Lesson to learn: If it doesn’t hurt, and may help, why not be personal?
I know, “Ewuuu, I don’t want to get THAT personal. I just want them to buy my product and leave me alone!” Fine. But it still hurts my feelings!
It’s amazing!
Sep 16th
It’s amazing how you can post a blog entry to your word press account using email!
Sincerely,
Ray Higgins
Cybermail Marketing
303-619-3987
Communicating in the 21st Century!
How often do you send broadcast email?
Jun 9th
The question has come up about how often to send a broadcast email. It has been my experience that twice a month seems optimal. If you have an event coming up and send email every week just prior, that’s ok. But, someone wanted to send an email a couple times a week. It wasn’t a religious message or self-help issue. It was to sell inventory. My feelings are that if you send me a lot of ads you’d better be entertaining. If not, I’m deleting them.
Bought a booth. Got the list of attendees. Now what?
May 18th
I’ve been invited to purchase a booth at a trade show with a promise of receiving the lists of attendees to the trade show. It’s a great idea. If you are selling nails and the trade show is for builders, you’ll end up with a list of builders. However, let me tell you about using email to contact all those new-found prospects. Don’t.
First of all, consider the attendee. He shows up at the trade show, visits a few booths, and then receives hundreds of unsolicited emails from the all the booth owners upon his arrival home. He hasn’t visited these booths. He hasn’t given his business card or permission to the owners to send him email. He is now royally pissed. Not a great way to begin a worthwhile relationship.
Consider the folks who visit your booth. They chat with you. They give you their business card, or fill out an entry form to win something. Quid pro quo. They expect that for a chance to win, you’ll be entering their email address on your broadcast list. Worst case, they unsubscribe or delete your email because you bore them.
If you get the list of everyone who attended the show, how about calling them on the phone? Sending a post card? Invite them to come to your web site and sign up to receive your really interesting emails. If you can move them to take that step, they will read your email…at least the first one. Bore them and they are gone.
See how that works?
