Wendy Clark with her "Loving Hugs"
I found the “cause” that I have been looking for. You may remember me telling you that I have been looking for a cause to promote? Well, here it is:
Loving Hugs, Inc. was founded by Wendy Clark a few years ago to try to put a smile on the faces of children who have to grow up in unbelievable circumstances. She gives donated stuffed toys to children in refugee camps, to disaster victims (like earthquake and flood), and to orphans all around the world. Loving Hugs is non-denominational, apolitical, and totally non-governmental. It doesn’t replace anything that the local government should be doing or that big international relief organizations are doing. Ok, she does get some help with distribution from the U.S. Air Force and Navy. She’s received donations from Girl Scout Troops, some community and church groups, and people who just wanted to do something. She has no paid employees and uses donations to cover her storage, shipping and packaging costs.
The best part for me is that she has accepted my help doing the thing I enjoy most…email and social network marketing. Of course, I love giving and receiving hugs too..
Find her at http://www.lovinghugs.org or Facebook at: http://www.facebook.com/LovingHugsInc
How much fun is this? A few days ago I was looking at my really cool Facebook page with only 9 “likes” on it. It had been that way for quite some time and I didn’t know how to get more attention without buying ads. So I went to every group I am a member of on Linked In. I asked the question “What would it take for every member of the group to “like” the Facebook page of every other member?” I promised that if anyone “liked” my page, I’d “like” theirs. Within a week I have more than 25 “likes” and can now go for a “vanity” URL. How cool is that?
An even more significant result was that I was able to be connected with these folks on Linked In. Finally, one of the best results was that these new friends were all great resources and prospects. We are of like mind in our openness to communicate with the other members of the group.
It only worked with a couple of the 28 or more groups I belong to. But, when it worked, it worked well. Ho hum, some groups just won’t think in these terms. But for the ones that do, it is great!
Now you can find me at: http://www.facebook.com/CybermailMarketing
I think I found a “burn out” factor in Linked In and Facebook Groups. I call it “Toxic Levels of Discussions.”
One of the groups I was posting to in Linked In asked me not to start so many “commercial” discussions in their group. I was thinking I was being generic enough about the topic ant anyone would like to hear about it. (OK, all I ever talk about is broadcast email marketing, social networking, and blogging.) Since the group was organized to discuss something else, I was off topic.
Well, of course, I don’t mean to offend, but my point is that I didn’t realize that I really was getting too thick on the group discussion board. I realized that there was so little other activity in the group that my normal postings were filling the page. Oooo. Not good. So I went through a deleted my discussions from the group I offended. Then I went down the list of groups I belong to and found the same situation in a number of them. So I deleted my postings in them also.
Now I’m looking for groups to join where my discussions about broadcast email marketing, social network marketing,, and blogging would be welcomed.
In my pursuit of social networking excellence I came across an app by Wildfire that allows you to build IFrames in a FACEBOOK page.
It is a fantastic app that will allow you to create a welcome page and import large graphics and HTML.
I’ve seen some FACEBOOK pages that have more than one IFram page. So I’m going to have to look into it further.
Look at the new Cybermail Marketing Facebook Page.
It’s an easy app to load and a real kick to the business of marketing on FACEBOOK.
This graphic is 520 pixels wide.
Yes, this is my new web site. I’ve decided to use WordPress Blog as a web site and give up my old traditional site. I still need to add some links and I need to complete populating the pages with important information about Cybermail Marketing and broadcast email marketing. Let me know how I’m doing. Did I miss something? Is there something I need to change? Thanks for your suggestions!
Posting Strategies that Encourage Engagement on Facebook
Brands know they must stay active on their Facebook page, writing posts and encouraging engagement. But there are certain tactics that increase fans’ participation, including using specific words and posting at certain times.
Excerpt from eMarketer Daily: APRIL 8, 2011
But content creation can be time- and labor-intensive
Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing’s ability to add value for targets and prospects.
According to February 2011 research from content curation firm HiveFire, nearly half of US marketing professionals surveyed are now curating content as part of their strategy, and another 42% are familiar with the practice but not participating. Even among that group, 85% had done at least some content curation, for example by sending an article or other content to a prospect, but were not aware of it.
The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz.
To read more: http://www.emarketer.com/Articles/Print.aspx?1008327
Here is a PDF produced by Constant Contact that spells out what to do in social media marketing. It’s great. It doesn’t let you off the hook. You have to do something, be creative, engaging and most of all active. Having a plan and working that plan just goes without saying. Read this PDF and get the big picture and lots of “how to.” If you don’t understand something, let me know. I’ll explain it. Like I always say: “No sales pitch, just honest conversation!”