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- Ever wonder what Israel’s “Iron Dome” does?
- Email Marketing Still has Juice!
- Does on-line marketing, especially broadcast email marketing, have a bottom-line affect on brick-and-mortar retailers, especially small or start-up retailers?
- Designing Marketing Email That Works!
- Cybermail Marketing has received the 2013 All Star Award from Constant Contact®, Inc.
TagsA Failed Campaign: The Exit Briefing Big Jump in Social Media for Holiday Marketing - eMarketer Bought a booth. Got the list of attendees. Now what? business email Getting Bulk Emails to Perform Like Targeted Campaigns - eMarketer Have you ever Forwarded? How often do you send broadcast email? I opted in and gave them my name and they still don't know who I am. It's amazing! email marketing marketing Marketing to Shoppers at Every Touchpoint - eMarketer Social Media Is Greater Marketing Priority for Small Businesses - eMarketer The solution to the body search problem at the airports What Makes for a Compelling Corporate Blog? - eMarketer What Tablets Can Do for Marketers - eMarketer
|Have you ever seen the TV series “America’s go talent?” Well, there are a number of versions of that throughout the free world. Here is an example of talent going viral. His name is Sung-Bong Choi.
Watch him on YouTube!
If you can develop something with the emotional appeal of this video, it will go viral. Grab a tissue and watch the YouTube video.
I was once on a committee that gave advice to a state level tourism office board of directors. The people on the board were supposed to be the top in their industry. The people on the advisory committee were supposed to be tops in their field. What they tried to do was create a campaign that would go viral and bring a lot of tourists to the state. It cost a lot of money and took six months to create. But to my mind, it had minimum success. It lacked credibility and genuine passion. The example of Sung Bong shows great passion motivating talent. There has to be a lesson to be learned there somewhere.
How much fun is this? A few days ago I was looking at my really cool Facebook page with only 9 “likes” on it. It had been that way for quite some time and I didn’t know how to get more attention without buying ads. So I went to every group I am a member of on Linked In. I asked the question “What would it take for every member of the group to “like” the Facebook page of every other member?” I promised that if anyone “liked” my page, I’d “like” theirs. Within a week I have more than 25 “likes” and can now go for a “vanity” URL. How cool is that?
An even more significant result was that I was able to be connected with these folks on Linked In. Finally, one of the best results was that these new friends were all great resources and prospects. We are of like mind in our openness to communicate with the other members of the group.
It only worked with a couple of the 28 or more groups I belong to. But, when it worked, it worked well. Ho hum, some groups just won’t think in these terms. But for the ones that do, it is great!
Now you can find me at: http://www.facebook.com/CybermailMarketing
I think I found a “burn out” factor in Linked In and Facebook Groups. I call it “Toxic Levels of Discussions.”
One of the groups I was posting to in Linked In asked me not to start so many “commercial” discussions in their group. I was thinking I was being generic enough about the topic ant anyone would like to hear about it. (OK, all I ever talk about is broadcast email marketing, social networking, and blogging.) Since the group was organized to discuss something else, I was off topic.
Well, of course, I don’t mean to offend, but my point is that I didn’t realize that I really was getting too thick on the group discussion board. I realized that there was so little other activity in the group that my normal postings were filling the page. Oooo. Not good. So I went through a deleted my discussions from the group I offended. Then I went down the list of groups I belong to and found the same situation in a number of them. So I deleted my postings in them also.
Now I’m looking for groups to join where my discussions about broadcast email marketing, social network marketing,, and blogging would be welcomed.
In my pursuit of social networking excellence I came across an app by Wildfire that allows you to build IFrames in a FACEBOOK page.
It is a fantastic app that will allow you to create a welcome page and import large graphics and HTML.
I’ve seen some FACEBOOK pages that have more than one IFram page. So I’m going to have to look into it further.
Look at the new Cybermail Marketing Facebook Page.
It’s an easy app to load and a real kick to the business of marketing on FACEBOOK.
This graphic is 520 pixels wide.
Yes, this is my new web site. I’ve decided to use WordPress Blog as a web site and give up my old traditional site. I still need to add some links and I need to complete populating the pages with important information about Cybermail Marketing and broadcast email marketing. Let me know how I’m doing. Did I miss something? Is there something I need to change? Thanks for your suggestions!
Posting Strategies that Encourage Engagement on Facebook
Brands know they must stay active on their Facebook page, writing posts and encouraging engagement. But there are certain tactics that increase fans’ participation, including using specific words and posting at certain times.
Excerpt from eMarketer Daily: APRIL 8, 2011
But content creation can be time- and labor-intensive
Creating, finding and sharing compelling content can prove to consumers that a company knows its territory, is a thought leader in its industry and wants to help customers keep up-to-date on important developments. Marketers are placing an ever-greater emphasis on content marketing’s ability to add value for targets and prospects.
According to February 2011 research from content curation firm HiveFire, nearly half of US marketing professionals surveyed are now curating content as part of their strategy, and another 42% are familiar with the practice but not participating. Even among that group, 85% had done at least some content curation, for example by sending an article or other content to a prospect, but were not aware of it.
The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz.
To read more: http://www.emarketer.com/Articles/Print.aspx?1008327
Here is a PDF produced by Constant Contact that spells out what to do in social media marketing. It’s great. It doesn’t let you off the hook. You have to do something, be creative, engaging and most of all active. Having a plan and working that plan just goes without saying. Read this PDF and get the big picture and lots of “how to.” If you don’t understand something, let me know. I’ll explain it. Like I always say: “No sales pitch, just honest conversation!”
In the latter part of the last century I listened to and read all the sales instruction I could find. I was just getting into sales and although I was really educated, nothing prepared me for sales. One of the sales gurus talked about selling intangible items: you know, insurance, financial planning, consulting, stuff like that. What they said was to tell a story. Make it a really powerful story about someone who used your service and got great results. Or, you could talk about someone who didn’t use your services and got really bad results.
That idea (the story) still applies. A story line, like the elves in the forest who make chocolate chip cookies, is one thing. But to tell a compelling story is another. It takes good technique, passion, and creativity. It goes without saying spelling and grammar are a must.
My challenge to you is the creative. Can you think of a creative story about your service or product? Could you include questions and things that require your reader to respond to your email? Can you engage your subscriber in a conversation? Hummmm. Good thought.