Have you ever seen the TV series “America’s go talent?”  Well, there are a number of versions of that throughout the free world. Here is an example of talent going viral.   His name is Sung-Bong Choi. 

Sung Bong

Watch him on YouTube!

If you can develop something with the emotional appeal of this video, it will go viral. Grab a tissue and watch the YouTube video.

I was once on a committee that gave advice to a state level tourism office board of directors.  The people on the board were supposed to be the top in their industry.  The people on the advisory committee were supposed to be tops in their field.  What they tried to do was create a campaign that would go viral and bring a lot of tourists to the state.  It cost a lot of money and took six months to create.  But to my mind, it had minimum success.  It lacked credibility and genuine passion.  The example of Sung Bong shows great passion motivating talent.  There has to be a lesson to be learned there somewhere.