Two posts in one day. This is unusual. But you must know that I’m not kidding when I say that sending “magazine ads” as broadcast email will kill your “open rate.” No one subscribes to the same monthly magazine more than once a month. No one wants the same ad in their in-box every week. Email is email. The operative word is …”mail.” You know, like a letter? Remember when someone wrote you a letter? It was nice to receive one. They were personal, interesting, and fun. You would normally answer the letter with your own personal, interesting letter. Here’s another article from eMarketer Daily from a few days ago. It is right on. I’m not making this stuff up!
It reads: The performance of bulk marketing email campaigns compared with various targeted mailings sent to specific recipients for specific reasons tends to be dismal. Transactional emails, for example, which
via Getting Bulk Emails to Perform Like Targeted Campaigns – eMarketer.