Two posts in one day. This is unusual. But you must know that I’m not kidding when I say that sending “magazine ads” as broadcast email will kill your “open rate.” No one subscribes to the same monthly magazine more than once a month. No one wants the same ad in their in-box every week. Email is email. The operative word is …”mail.” You know, like a letter? Remember when someone wrote you a letter? It was nice to receive one. They were personal, interesting, and fun. You would normally answer the letter with your own personal, interesting letter. Here’s another article from eMarketer Daily from a few days ago. It is right on. I’m not making this stuff up!
It reads: The performance of bulk marketing email campaigns compared with various targeted mailings sent to specific recipients for specific reasons tends to be dismal. Transactional emails, for example, which